> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bubbl.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Pixel & Conversions Integration with Bubbl

> Easily connect your Meta Pixel and Conversions API to track and optimize your event marketing. Setup takes less than 3 minutes.

## What is Meta Pixel and Why It Matters?

The **Meta Pixel** is a tool from Meta that tracks what people do on your **Bubbl** pages—like **viewing**, **adding to cart**, or **buying**—so you can run **smarter**, **more targeted ads**.

<Info>
  * Track which ads drive sales, not just clicks.
  * Find new buyers with lookalike audiences.
  * Spend smarter by targeting people who are likely to convert.
</Info>

## Where to Set It Up in Bubbl

1. Log in to [bubbl.so](https://bubbl.so/explore)
2. Go to your **Community**, then click on the specific **Event**
3. Click **Settings** in the sidebar
4. Scroll to the bottom of the page
5. Enter your **Pixel ID** and **Conversions API Access Token**
6. Hit \*\*Save Changes \*\*whenever you are done to save

<iframe width="560" height="315" src="https://www.youtube.com/embed/LqRcwZ7D7dg?si=1X78w64M-x8sW_fe" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen />

## How to Get Your Meta Pixel ID

1. Go to [Meta Ads Manager](https://adsmanager.facebook.com/adsmanager)
2. Open **Events Manager**
3. Click **Connect Data Sources** → Select **Web** → Click **Connect**
4. Name your Pixel and (optionally) enter a website
5. Copy your **Pixel ID** from the dashboard

## How to Get a Conversions API Access Token

1. In **Events Manager**, select your Pixel
2. Go to the **Settings** tab
3. Scroll to the **Conversions API** section
4. Click **Generate Access Token**
5. Copy the token (Meta will not show it again)

*This token is tied to your Pixel, not to your user account.*

## How It Works?

Meta Pixels are set up in the Meta Business Console and connect to your Bubbl event.

Here’s how it works:

1. A customer visits your **event** or **organizer** page
2. The Pixel tracks the visit and sends the data to Meta
3. If they buy a ticket, that action is also reported to Meta

**Bubbl automatically tracks the following events:**

<Tabs />

<Tabs>
  <Tab title="Meta Pixel">
    1. **PageView:**  User visited an event page
       * Properties:
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
    2. **AddToCart:** User added a ticket to his cart (ticket tier selected, bottom sheet opened)
       * Properties:
         * content\_ids: \[ticketId]
         * content\_type: "product"
         * value: Price of the ticket
         * currency: \[EventCurrency]
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
    3. **InitiateCheckout:** User started an order (clicked “Continue” or "Apple Pay")
       * Properties:
         * num\_items: Quantity of Tickets
         * value: Price of the ticket
         * currency: \[EventCurrency]
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
    4. **AddPaymentInfo:** User entered payment information (Completed Stripe Form)
       * Properties:
         * payment\_method: "card"
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
    5. **Purchase:** User completed a purchase and has a valid order
       * Properties:
         * content\_ids: \[ticketId]
         * content\_type: "product"
         * value: Price of the ticket
         * currency: \[EventCurrency]
         * num\_items: Quantity of Tickets
         * purchase\_id: unique purchase identifier
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
  </Tab>

  <Tab title="Conversions API">
    <img src="https://mintcdn.com/bubbl-8d0f90ca/BdOeRL2kh_AWzaaF/images/WhatsAppImage2025-07-23at22.19.43.jpeg?fit=max&auto=format&n=BdOeRL2kh_AWzaaF&q=85&s=8aa113bba324467253a4d5e51afe29e3" alt="Whats App Image2025 07 23at22 19 43 Jpe" title="Whats App Image2025 07 23at22 19 43 Jpe" style={{ width:"55%" }} width="1026" height="860" data-path="images/WhatsAppImage2025-07-23at22.19.43.jpeg" />

    1. **ViewContent**: User viewed event details
       * Properties:
         * content\_ids: \[eventId]
         * content\_type: "product"
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
         * source: "web" or "ios"
    2. **AddToCart:** User added a ticket to his cart (ticket tier selected, bottom sheet opened)
       * Properties:
         * content\_ids: \[ticketId]
         * content\_type: "product"
         * value: Price of the ticket
         * currency: "USD"
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
         * source: "web" or "ios"
    3. **InitiateCheckout:** User started an order (clicked “Continue” or "Apple Pay")
       * Properties:
         * num\_items: Quantity of tickets
         * value: Total value of cart
         * currency: "USD"
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
         * source: "web" or "ios"
    4. **AddPaymentInfo:** User entered payment information (Completed Stripe Form)
       * Properties:
         * payment\_method: "card"
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
         * source: "web" or "ios"
    5. **Purchase:** User completed a purchase and has a valid order
       * Properties:
         * content\_ids: \[ticketId]
         * content\_type: "product"
         * value: Price of the ticket
         * currency: \[EventCurrency]
         * num\_items: Quantity of Tickets
         * purchase\_id: unique purchase identifier
         * event\_id: unique identifier of the event
         * event\_visibility: "public" or "private"
    6. **CompleteRegistration**: User signed up in Bubbl
       * Properties:
         * user\_id: User Identifier
  </Tab>
</Tabs>